TCU is the recipient of several recent awards for its marketing and communication efforts, including work on the university鈥檚 150th anniversary. The university earned accolades from the Council for Advancement and Support of Education (CASE) and the University Photographers鈥� Association of American (UPAA).
鈥淭hese international and national recognitions emphasize the quality and impact of our ongoing work to tell TCU鈥檚 academic story and elevate our brand. We are immensely proud of the work in our division, as well as that of our colleges and partners,鈥� said Tracy Syler-Jones, vice chancellor for TCU Marketing & Communication (MKC). 鈥淢any of these award-winning projects include several of the Sesquicentennial initiatives and the national awareness campaign, which makes these extra special. Our team has worked probably harder this year than ever, so I am so pleased to see their efforts rewarded.鈥�
CASE
The CASE Circle of Excellence Awards showcase the work of universities worldwide in
advancement services, alumni relations, communications and marketing. This year, less
than 15% of the 4,000 entries were recognized; only 12 of the 260 institutions in
TCU鈥檚 district were recognized.
MKC earned silver in the microsites category for the university鈥檚 . The site, produced fully in house, celebrates TCU鈥檚 past, present and future in a content-rich web experience. The website features opportunities for connection everywhere 鈥� downloading digital swag, exploring the interactive timeline, reading stories, finding events to attend or even making a gift.
MKC also earned bronze in the environmental graphics category for the more-than 400 installations of environmental graphics around campus celebrating TCU鈥檚 150th. These graphics, which include multistory banners, stair decals, light pole banners and more, feature a brightly colored gradient created specifically to showcase a modern aesthetic for the Sesquicentennial.
The Anne Burnett Marion School of Medicine at TCU was awarded bronze in the student
engagement category for the Burnett Brand Ambassadors Program. Students help raise
awareness about the medical school among key audiences through social media campaigns,
media placements and more, while developing marketing and communications skills that
are useful in their future medical careers.
UPAA
The UPAA recognizes excellence in university photography, videography and other visual
storytelling with annual and quarterly Narrative Series Competitions. Entries are
judged by a panel of peer university photographers. Three projects were selected in
the annual competition.
Earning second place in the social media category was the video, which commemorated the fan experience at TCU鈥檚 historic appearance at the championship game. Also earning second place in the video/cine category, was the video, a mini documentary that is part of TCU鈥檚 150th mural campaign recognizing alumni leaders around the country. The piece highlights how Beattie 鈥�08 is a Hollywood writer/producer who also serves as a disability advocate in the entertainment industry.
Finally, TCU earned third place in the video/cine category for TCU鈥檚 , which serves as TCU鈥檚 television commercial and one of the most prominent recruiting tools. The video explores values important to Gen Z prospective students and demonstrates the university鈥檚 legacy of building leaders. It reached an estimated 58 million viewers.
In addition to the annual UPAA awards, TCU was selected as a winner in the quarterly competition for two projects. Earning first place in the social media category was the video, which recapped the event celebrating the alumni leader and mural subject, Bane 鈥�20. Earning fourth place in the video/cine category was the video. Similar to Beattie鈥檚 mini documentary, this video captures the story of the NBA star who uses his platform to give back to underserved youth.